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Job Description

1. Monitor, track, and report on paid search metrics, including trend analysis.
2. Provide support for search engine optimization recommendations.
3. Interact with copywriter and web service manager to optimize copy and landing pages for Search Engine Marketing.
4. Provide ad-hoc support for the Search Engine Marketing team including:
5. Set up of new campaigns
6. QA creative
7. Assist in Keyword discovery and expansion
8. Top keywords raking by category
9. ROI by Campaign, Site, and Category
10. Research and analyze competitor advertising links Ensure that all websites and internet properties under your influence have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience
11. Create the necessary technical architecture
12. Build systems and protocols internally that ensure all content is optimized across all platforms and user experiences (websites, mobile, social, video, blogs, retail portals etc)
13. Help set, and work to, performance indicators for SEO that everyone understands and which complement overall marketing and business objectives
14. Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic
15. Back link strategy and implementation
16. Directory submissions and revisions
17. Internal link optimization
18. SEO technical analysis and evaluation
19. Website remediation
20. Key phrase research
21. META optimization
22. Stay up to date on the latest industry developments