Vice President, Digital Marketing & Sales Delivery
Location: Englewood, CO or Tempe, AZ or Los Angeles, CA
Position Summary:
This Vice President will be responsible for the leading the overall operation, P&L and client relationships for integrated digital marketing and sales programs, internally known as Acquisition 360 (AQ360).
The leader will direct the digital marketing budget, P&L, campaigns and operations for paid search, display, mobile, and social online advertising. They will be responsible for partnering with the digital marketing agency personnel responsible for account management, creative content development, landing page development, conversion rate optimization, research, analytics, campaign design and placement.
Additionally, the leader will also be responsible for integrating the digital marketing offerings with the sales operation along with the analytics and decision-making related to optimizing digital marketing and sales.
The leader will be responsible for directing the hiring and management of the sales leadership team in partnership with sales operations that oversees the contact center associates delivering outsourced voice, chat, social, SMS and email contact center programs for clients when integrated with digital marketing agency strategies and tactics.
The executive will be the primary senior leader engaged with the clients on digital marketing budget, strategy, performance, business reviews and business development. The executive will be measured on P&L, performance results, client engagement and program growth.
The ideal candidate will have:
5-10 years digital marketing agency leadership experience
Extensive background in driving marketing ROI from paid and non-paid online advertising
Expert level understanding of digital marketing strategies, operations, P&L and online advertising
5-10 years sales center management experience, including hiring and managing contact center sales teams for inbound voice, outbound voice, chat, social, mobile, SMS
Demonstrated organizational leadership, ability to successfully develop and coach both sales team leaders and digital marketing account management
Demonstrated ability to successfully partner with other organizations in a collaborative manner
Strong cultural fit with TeleTech & Revana core values
