1. Advertising account executives contribute to and develop advertising campaigns. Tasks typically involve:
2. Meeting and liaising with clients to discuss and identify their advertising requirements;
3. Working with agency colleagues to devise an advertising campaign that meets the client's brief and budget;
4. Presenting, alongside agency colleagues (particularly the account manager), the campaign ideas and budget to the client;
5. Working with the account manager to brief media, creative and research staff, and assisting with the formulation of marketing strategies;
6. Liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively;
7. Negotiating with clients and agency staff about the details of campaigns;
8. Presenting creative work to clients for approval or modification;
9. Handling budgets, managing campaign costs and invoicing clients;
10. Writing client reports;
Monitoring the effectiveness of campaigns;
11. Undertaking administration tasks;
12. Arranging and attending meetings;
13. Making 'pitches', along with other agency staff, to try to win new business for the agency.
