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Job Description

1. Identify target markets and analyze current market trends
2. Research customers needs and wants as well as competition information
3. Devise and implement strategic plans to meet customers demands
4. Manage promotional activities to endorse products
5. Monitor progress of promotional activities and record findings
6. Liaise with media srakeholders to ensure appropriate coverage
7. Develop effective marketing communication programs
8. Write copy for marketing material such as brochures and websites
9. Monitor marketing campaigns to ensure appropriate execution
Manage marketing budgets and ensure that all marketing activities are managed within budgets
10. Ensure effective distribution of marketing materials
11. Secure sponsorships through appropriate soliciting activities
12. Monitor competitive activity and evaluate marketing campaigns
Maintain liaison with suppliers, printers and designers
13. Write and distribute press releases
14. Manage photo shoots and update mailing databases
15. Carry out customer surveys to understand demand and manage brand positioning
16. Network with individuals and businesses to generate and identify business opportunities
17. Manage social media forums to generate interest and monitor activity
18. Manage periodic analysis of marketing efforts and campaigns