Strategic Marketing Manager
This role is responsible for the continued growth and success of Revana and our client programs. This position successfully leverages telesales strategies in a consultative fashion to directly improve the performance of sales teams and maximize program performance. This individual will leverage CRM tools, perform data and call analysis, sales and call center experience to identify, create and deliver relevant tactics and strategies to drive program success.
Essential Duties & Responsibilities:
1. Work in direct collaboration with sales management, forge partnerships with sales partners to drive sales performance.
2. Identify emerging trends and leverage relevant benchmarks of sales performance.
3. Leverage industry best practices, methodologies and tools for inbound and outbound telesales.
4. Present to all levels across organization and clients, create impactful presentations to motivate and convince stake-holders to employ your recommendations.
5. Be a subject matter expert within a sales vertical or have the ability to research and provide relevant industry trends, implications and best practices.
6. Oversee processes and best practices for data evaluation and tactic development, implement and work with others on procedures and deployment.
7. Develop and communicate recommended strategies with supporting data, overseeing multiple programs, concurrent efforts, while effectively managing projects and communications.
8. Develop collaborative relationships with client marketing, analytics and business partners.
9. Tie short term and long term strategies and tactics to larger organizational development and strategies.
