Reporting to the Director of Brand Marketing, the Brand Manager will be responsible for playing a key role in bringing recreational brand plans to life. Responsible for a portfolio of brands, you’ll leverage your strategic prowess to proficiently execute marketing plans while also acting as a brand advocate across all key functions of the business (operations, sales, trade marketing, innovation).
KEY ACCOUNTABILITES:
· Work in a cross functional capacity to bring brand plans to life while also assessing new areas of opportunity through detailed consumer knowledge, retailing landscape, competitor activities, products and markets
· Work closely with agency partners to inspire breakthrough work, while continuously optimizing programing
· Drive pace & agility by making the right marketing decisions across multiple areas of the business, within a highly time sensitive work flow
· Contribute to the go to market planning for future product innovations
· Constantly have a pulse on trends by managing the ongoing monitoring and reporting of consumer, competitor and brand activity with analysis and recommendations
· Work with Sales and Trade Marketing to ensure best-in-class execution across the organization, providing support where necessary
· Mentor and guide direct reports to ensure successful development through the organization
QUALIFICATIONS:
· University degree in Marketing
· 5 years of Brand experience, minimum 2 years’ experience as a Brand Manager leading a team of direct reports – knowledge of all elements of the marketing mix is essential
salary 14,000 and per month
