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Job Description

Reporting to the Director of Brand Marketing, the Brand Manager will be responsible for playing a key role in bringing recreational brand plans to life. Responsible for a portfolio of brands, you’ll leverage your strategic prowess to proficiently execute marketing plans while also acting as a brand advocate across all key functions of the business (operations, sales, trade marketing, innovation).

KEY ACCOUNTABILITES:

· Work in a cross functional capacity to bring brand plans to life while also assessing new areas of opportunity through detailed consumer knowledge, retailing landscape, competitor activities, products and markets

· Work closely with agency partners to inspire breakthrough work, while continuously optimizing programing

· Drive pace & agility by making the right marketing decisions across multiple areas of the business, within a highly time sensitive work flow

· Contribute to the go to market planning for future product innovations

· Constantly have a pulse on trends by managing the ongoing monitoring and reporting of consumer, competitor and brand activity with analysis and recommendations

· Work with Sales and Trade Marketing to ensure best-in-class execution across the organization, providing support where necessary

· Mentor and guide direct reports to ensure successful development through the organization

QUALIFICATIONS:

· University degree in Marketing

· 5 years of Brand experience, minimum 2 years’ experience as a Brand Manager leading a team of direct reports – knowledge of all elements of the marketing mix is essential

salary 14,000 and per month

Posted By General Electric