The candidate who fills the role will be responsible for building our content calendar, including marketing emails, promotional campaigns, social media strategy, blog posts, seasonal concepts, and more ? all designed to delight and inspire our gifting customers. The ideal candidate is a strategic, skilled communicator with experience developing and executing omni-touch communications and has a strong knowledge of digital marketing. They will develop and oversee all content marketing strategies and execute creative programming to build brand awareness and drive app engagement. Responsibilities ? Collaborate with the Marketing, Creative, and Merchandising teams on the development of content and marketing materials, ensuring brand messaging across all touch points is in alignment with overall corporate branding, positioning, campaigns and initiatives. ? Manage ESP and in-app communications, including emails and push notifications. ? Ideate, pitch, and execute content for incremental programs, including co-branded and influencer collaborations. ? Create and maintain master editorial calendar and weekly marketing communication calendar by channel. ? Manage and develop strategy for all social media channels ? Spark creativity among team members and assist with optimization of workflow. ? Deliver weekly content marketing metrics report with analytics and insights. ? Develop and meet KPI objectives that align with departmental objectives and financial targets. Qualifications ? Bachelor?s degree required. ? 5+ years of experience with creating digital content marketing campaigns and utilizing multiple platforms and channels to build awareness, engage new and existing customers, and increase conversion. ? Knowledge of most current digital platforms, technologies, trends, and tools. ? Passion for social media, e-commerce and the gifting space. ? Excellent digital copywriting skills.
