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Job Description

Your Responsibilities •Support the development and implementation of market strategies to help grow the market share globally for Ciena professional services. • Develop compelling services value proposition, positioning and messaging that differentiates Ciena from the competition • Create compelling content (presentations, blogs, e-books, success stories, video scripts, etc.) targeted and written to the right audience to create demand for Ciena Services • Communicate the value of Ciena Services to the sales team and develop sales tools and enablement programs • Identify and execute thought leadership and customer success stories to help drive Services sales • Present Ciena Services value proposition directly to customers, prospects, media, and industry analysts on a global basis • Use market, customer, and competitive input to develop appropriate positioning for Ciena Services, and drive its positioning on a global basis • Build relationships to influence customers and partners • Support on RFx positioning including competitive, strategic, and tactical considerations • Conduct, gather and interpret market, customer, and competitor research to identify and capitalize on market trends, challenges, and opportunities • Represent Ciena’s at tradeshows, industry forums, and analyst events, as required • Responsible for creating and updating Services information when required to satisfy new service introduction process • Collaborate with Ciena Product Line Management and Sales teams to understand the nuances related to deployments and customer concerns, and positioning/messaging accordingly Minimum Qualifications • Bachelor’s degree required; Master's degree in Business Administration a plus • 5-7 years’ experience in B2B technology marketing, with a strong understanding of B2B marketing concepts and a proven track record of success • Recent and relevant experience working as a product marketer or service marketer • In-depth understanding of the Services lifecycle • Strong understanding of the service provider, internet content provider, MSO, and other major network operator markets and how professional services are used within these markets • Strong understanding of networking technology and services • Excellent writing skills with a proven track record of creating impactful content (blogs, e-books, presentations, success stories, video scripts, etc.) • Proven track record working in a collaborative, team environment while leveraging remote resources • Excellent presentation, interpersonal, and communications skills Preferred Qualifications • Out of the box thinker, with a passion for trying new things and bringing new ideas into the marketing strategy • Takes initiative, proposes innovative solutions • Strong people person with the ability to network in a large organization • Team player who works well with colleagues, customers, analysts, and partners • Experience using social, online, and traditional marketing principles and techniques. • Strong organizational skills with the ability to execute deliverables to closure • Strong sense of ownership and pride in a job well done • Ability to handle multiple tasks and changing priorities with minimal supervision

Posted By Ciena