JOB DESCRIPTION:-
-Implement overall sales strategy as per business plans and prepare plan and approach for brand management for brand(s) under own purview in order to achieve budgeted sales and profitability.
-Monitor the sales figures against forecasts, analyze and interpret trends and capitalize on data to maximize sales and profit.
-Conduct regular store visits to review operational standards of stores/brands presentation and monitor quality of customer service.
-Observe the standards and provide feedback to Retail Managers to take appropriate action at store level.
-Contribute to the brand marketing strategy and plan measurable and cost effective advertising and promotional campaigns/activities in collaboration with MCD ensuring adherence to budgets
-Study market trends and consumer preferences to understand and specify customer expectations and adopt a suitable approach for brand management.
-Implement the plans for new shop openings in line with budgets, timelines and operational policies and procedures.
-Plan the annual buying requirements for the brands by calculating buying budget in line with sales history and market trends, collecting information on customer profile, identifying slow and fast moving items, and forecasting future buying requirements in collaboration with buyers and planners.
-Keep abreast of developments in fashion market in the region. Maintain intelligence tab on market information and customer data.
-Analyze and report on operational issues, market trends, competitors and principals to facilitate overall decision-making on brand management strategy.
-Develop and maintain relationships with Brand Principals in order to build and strengthen the brand.
