The research manager helps in assessing client business issues and developing appropriate research plans utilizing Mindshares proprietary tools, both quantitative and qualitative as well as supporting the insights team in the research requirements.
Duties include:
- To understand the research objectives of the clients Meeting with them to understand their needs and plan accordingly
- To suggest research solutions and draft technical proposals based on RFPs received from clients
- To supervise the execution and coordination of the research project Conduct field briefing, guide field team to launch and complete the field survey as per timelines
- To communicate with clients from project launching to project delivery
- To design and write questionnaires based on information required, discussion guides
- To transform the output and the analysis into PowerPoint presentation
- To design sample size and quota that reflects target population
- To help the Insight team prepare analysis plan as per the study requirements
To Use SPSS/Other Statistical packages for advanced statistical analysis
- To write executive summaries and provide feedback to clients/insights team.
- To give recommendations and present results to clients and help them understand the results
- To coordinate with the internal fieldwork team to manage projects and ensure delivery of results with desired quality
