1. Develop and implement go-to-market plans to assist segment growth initiatives.
2. Implement integrated marketing plan to assist P&L.
3. Drive events strategy by segment, suggest events, budget allocation and proposed themes.
4. Enable strategic planning process to ensure execution on time.
5. Handle vertical solution strategy, opportunity analysis and develop and execute marketing plan.
6. Use standard campaign methodology to follow marketing efforts and drive program results.
7. Offer sales team with marketing roadmaps, industry trends and partner solutions.
8. Identify effective segment or vertical sales tools and optimize sales productivity.
9. Coordinate with merchandising and online teams to suggest on dell.com content.
10. Maintain agency activity for effective and timely direct mail and electronic company delivery.
11. Ensure dealer engagement in company program with regular dealer communication.
12. Review product movement and success factors by dealer location.
13. Communicate promotional inventory suggestions to dealers based on MDI recommendations.
14. Coordinate with Spanish Marketing Advisor for project consistency.
15. Communicate results on marketing initiatives execution to other Departments and Management.