Marketing Campaign Manager:
Work with campaign management team and strategy team, to educate client
advertisers about ShopAlerts location-based mobile marketing campaigns, including
retail/CPG brands and their media agencies
Create location-based mobile marketing strategies for advertisers based on new brand
initiatives as well as their existing marketing objectives set for other channels
Lead mobile campaign launches, including product education, messaging and offer
strategy, and campaign setup
Manage long-term client engagements by developing A/B tests, analyzing performance,
and optimizing campaigns
Work with business development and sales teams to create packaged ShopAlerts
offerings for prospective advertisers
Collaborate with the operations and product teams in communicating advertiser needs,
creating and testing campaign enhancements, and benchmarking performance
Solicit feedback from advertisers and translate business needs into new product ideas
