1- Discuss with clients and other sources the products to be advertised and obtain relevant information from clients such as product and company details, budget and marketing goals and marketing research
2- Brief other specialists in the agency (such as creative team media planners and researchers) on client requirements, to develop the details of a campaign
3- Present draft campaign suggestions to clients along with a summary of the expenditure involved, and negotiate and arrange for modifications if required
4- Supervise and coordinate the work of the relevant production departments so that the campaign is developed as planned to meet deadlines and budget requirements
5- Keep in contact with the client throughout the project and deal with problems as they arise
6- Assist the client with marketing strategies.
