- Identify opportunities for developing the business, keeping in view the agreed upon business strategy for the business.
- Prepare the strategy for the new channel, make the business plan, sell the idea to the stakeholders, and prepare the go-to-market plan for the opportunity.
- Manage trade & consumer promotions and marketing aligned activities across the region to maintain and improve the market share.
- Achieve the sales and distribution targets set for the region by continuous coordination with distribution partners.
- Manage events and focus on creating more consumption occasion for ID through driving reach, driving trials and excite & engage consumers.
- Provide inputs to the Zone Head to develop the sales strategy for the Zone; develop sales plan for own areas; work with the sales team to Set stock norms for distributors; allocate sales targets to the team members, help them achieve targets, work with the sales team to develop route plans, monitor performance and guide them to achieve volume, value and market share objectives.
- Plan implementation of Zonal promotions, develop local market promotional activities directed to the retail trade, key accounts and channels; communicate implementation plan to team, track and monitor implementation of promotions and give feedback on their effectiveness; monitor competition activities in the market develop adequate response for the same.
- Monitor execution in the market compared to standards and trade visits; guide and train team on execution issues; organize special drives to achieve better execution at the outlet.
- Monitor and review performance of distributors, provide support wherever required and build healthy relationships with distributors
- Monitor customer complaints and ensure their resolution.
