Job Summary
Looking for an experienced entrepreneurial digital and social media marketing specialist. You will
create and lead marketing efforts using new media and digital tools.
- Create and develop website and digital content (e.g. website, blogs, press releases etc)
- Generate and update website content (products, content, promotions)
- Plan, define and implement website changes and functional improvements
- Designing website banners and assisting with web visuals.
- Design digital and social media campaigns
- Work to build traffic & sales via the website using a variety of methods
- Manage end-to-end digital projects
- Establish presence to boost brand awareness
- Develop and maintain social media profiles on Twitter, Facebook, LinkedIn, Instagram and other
social media platforms
- Research new online media opportunities that may benefit the business including mobile, social
media, development of blogs and forums.
- Use web analytics software to monitor performance of websites and make recommendations for improvement
- Understanding of Google products such as Webmaster Tools & Analytics
- Suggest and implement direct marketing methods to increase profitability
- Monitor ROI and KPIs
- Stay up-to-date with digital media developments
- Creating dynamic ads, checking ad performance, tracking leads and conversions
- Writing SEO articles, blogs and other marketing materials
- Perform keyword, market and competitive research analysis
- Study company’s competitors
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Deep understanding of marketing principles
