The position will be responsible for launching and implementing The Dubai Mall Marketing and events plan and budget, and working closely with the mall?s centre management and sub-brand marketing teams to ensure consistent standards. Liaising with Emaar Mall assets is required in order to further develop synergies across the group. In addition, the Marketing & Events Manger will be responsible for supporting the marketing team with promotions, signage, guest services and retailer communications and providing the necessary project support for integrating marketing campaigns throughout the retail calendar. The Marketing & Events Manager is ultimately responsible for ensuring that Events plans and concepts of The Dubai Mall are in line with brand positioning and brand objectives; are reflective of the quality and status of Emaar and within the budget. As well as implementing the current vision of The Dubai Mall, the role will also require planning & execution of the future vision and plans. Key Accountabilities TDM Marketing & Events ? Development, implementation and management of Marketing and events ? Development of The Dubai Mall awareness on the local, regional and international markets as most exclusive lifestyle, shopping, dining and entertainment destination ? Actively assist Marketing Director in day to day projects and activities as well as contribute to overall yearly marketing and event strategy and planning ? Manage third party suppliers and partners such as event, branding and creative agencies, providing clear guidelines in expectation and direction for all marketing campaigns and events ? Work with departments such as speciality leasing, RDT and retail relationship to develop new concepts and opportunities for the mall ? Introduce innovative ideas and new strategic partnerships to the mall ? Manage specially assigned projects from senior management as well as strategic international partnerships to further develop The Dubai Mall brand ? Concept development of events and activations that lead to greater awareness of The Dubai mall brand, as well as increase footfall and spend ? Manage the development and planning of events strategy and its implementation in line with the marketing strategy ? Manage budget for events and activations ? Work with the content and digital team to make sure events and activations are communicated across all channels ? Evaluate and document all KPI/MBO levels to ensure highest level of action at all times ? upport development of CRM strategy and platforms to consistently strengthen The Dubai Mall owned communication channel
