Develop and implement brand strategy for Face Wash / Face Care ProductsDevelop and test new product innovation ideas, working closely with Market Research team. Develop business case for all innovations including securing buy-in from senior management. Develop and lead product claims development in collaboration with R&D, legal, regulatory and other cross-functional team members. Lead the development and execution of the annual marketing plans in line with brand vision and financial objectives including working closely with agency partners. This includes media plan, digital and social strategy, shopper marketing, public relations, promotions, and FSI?s. Coordinate the annual marketing plan working closely with agencies and internal team to deliver against marketing and business objectives. This includes media plan, promotions, PR, digital/social media, and shopper marketing. Develop communication platforms and creative via briefings, workshops, and agency collaboration Partner with sales and go to market teams to develop winning strategies and sell-in stories for customers to secure incremental distribution on core and innovation. Develop specific consumer insights that will drive consumer innovation and communications plan. Continuous monitoring of consumer needs/trends, as well as monitoring of competition to derive conclusions for a winning category strategy Collaborate strongly with global & regional teams to strategically influence based on US business needs. Develop monthly forecast as part of broader S&OP process that influence financial targets and production forecast. Budget Management and accountability for P&L development
