Digital Marketing Executive – Job Description Job Purpose: The Digital Marketing Executive will play a pivotal role in enhancing our digital presence and promoting our portfolio of consumer goods across the Middle East. This Role will encompass a broad spectrum of digital marketing activities, contributing to brand awareness, customer engagement, and sales growth. Key Responsibilities: Digital Marketing Strategy: Develop and execute digital marketing strategies to drive brand awareness, customer engagement, and sales growth in the Middle East region. Social Media Management: Manage and maintain the company's social media profiles on platforms such as Facebook, Instagram, Twitter, and LinkedIn, ensuring consistent and engaging content. Content Creation: Create compelling and relevant content for digital marketing campaigns, including social media posts, blog articles, email marketing, and more. Email Marketing: Plan and execute email marketing campaigns to reach and engage with our customer base, ensuring the delivery of promotional content and newsletters. SEO and SEM: Implement and manage search engine optimization (SEO) and search engine marketing (SEM) campaigns to improve website traffic and search engine rankings. Analytics and Reporting: Monitor and analyze the performance of digital and social media marketing campaigns using tools like Google Analytics and provide actionable insights for continuous improvement. Website Management: Collaborate with the web development team to ensure the company website is up-to-date, user-friendly, and optimized for conversions. Paid Advertising: Plan, implement, and manage paid advertising campaigns (direct and through media agency), such as Google Ads and social media ads, to drive traffic and conversions. Market Research: Stay updated on industry trends, market conditions, competitor activities, and consumer behaviour to inform / support in devloping digital marketing strategies. Qualifications, Experience & Technical Skills Required: Bachelor Degree in Marketing or Digital Marketing or a related field. 3 to 5 years’ experience in Digital & Social Media Marketing concepts and best practices. Experience in B2B Social Media, Google AdWords / SEO / SEM and Web Analytics Tools. Sound IT knowledge including marketing softwares (Adobe Creative Suit and CRM) and other applications (Web analytics, Google AdWords) etc. Skilled & experienced in creative Content Writing.