We are building digital journeys for our various brands through website, mobile applications and omni-channel touch points. The Digital Marketing Manager is responsible for driving growth of these channels by creating strategies to impact the entire user funnel - from acquisition to conversion and retention. The Digital Marketing Manager is part of a mid-management, young, nimble team that works with a start-up mindset within a well-established organization. What you’ll do : · Strategy: o Build, plan and implement the overall digital marketing strategy for each of the brands in our portfolio o Prepare and manage digital marketing budgets in line with overall Annual Operating Plans o Manage and refine the Group’s Social Media presence across multiple brands and geographies o Continuously review changes in the market, consumer trends, competitor activities and adjust marketing plans as necessary o Design, manage and measure marketing campaigns including costs and ROI o Conduct market research and implement best practices · Daily Operations: o Create 360 degree view of acquisition and conversion funnel to drive daily objectives of customer acquisition and revenue per brand o Liase with engineering, category managers and website merchandising team to execute the daily/ weekly merchandising calendar o Create marketing campaigns designed to drive user engagement across various digital and offline media o Identify cross-selling and upselling opportunities Analytics • Be the voice of the customer internally – share insights on navigation behavior, product & service appeal • Understand needs - even those that the customers themselves may not realize • Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior