Think you know the Arabian Gulf.
Have you worked in the Gulf territories.
Do you have a love of surfing and beach brands.
Have you got 5 years experience in managing retail and distribution sales.
Do you have experience marketing a brand.
Can you speak Arabic.
Got your own car.
Have you an attested university degree.
FUNDAMENTALS
. Brand Strategy
. Sales
. Stock Management/Forecasting
. Planning
. Reporting
. Travel
. General
. BRAND STRATEGY
- Know the Brand/Companys philosophy and culture
- Have working knowledge/understanding of the features and benefits of all products distributed
- Know the competition (market surveys, pricing analysis, product comparisons, etc)
- Analyze market trends and implement the strategic placement of product in the market place
- Plan new product releases around an effective calendar, applicable to market and product, so as to maximize penetration at launch (seasonally or range dependent)
- Define a clear marketing plan/strategy, applicable to market, and work with the Marketing team to ensure the effectiveness and implementation thereof
- Work closely with the International Office in order to maintain a level of product knowledge, understanding of the brand strategy and gather all relevant info so as to relay such details onto the sales team
- Adapt and amend any workings according to market trends and/or corporate brand strategy
- POP roll out plan and coordinate with marketing and sales teams and manage inventory
. SALES
- Know the market trends per product category (e.g. eyewear, apparel, footwear, etc)
- Set brand sales targets, per product category, per channel, in conjunction with sales manager so as to align goals with that of the company,s requirements
- Achieve set sales targets (monthly/quarterly/yearly)
- Monitor, Maintain and improve sales through continuous assessment in conjunction with sales manager
- Maintain and improve operating procedures, where necessary, in an effort to streamline and maximize the efficiency of orders being processed
- Constantly liaise with the Warehouse and Operations Manager so as to help improve on speedy deliveries and service to our customers
- Monitor and analyze sell-through data so as to accurately forecast purchase orders for key products
- Ensure that all sales staff (Sales Reps, Store Managers, retail staff, etc) have the sufficient and applicable tools
- Conduct regular training sessions with the Sales Team and Key Accounts (where applicable)
. STOCK MANAGEMENT / FORECASTING
- General costing, price setting and product segmenting needs to be done for every item
- Margin goals need to be achieved
- Manage, maintain and improve on the viability of general stock holdings and fast movers
- Order fulfilments need to meet the corporate goals (variable per category)
- Work closely with Key Accounts/dealers in an effort to monitor and analyze sell-through data
- Provide the brand Sales Coordinators with sufficient forecasts on a regular basis
- Ensure that stock holdings do not exceed that of the companys general stock turn policies (variable per category)
- Seasonal and regular buys are to be consolidated from the Retail Team and the Sales/Distribution Team, before submitting
- All bulk seasonal buys to be signed-off by the Sales Manager
- Ensure that the necessary and applicable purchase orders are submitted to the suppliers in a timely manner
- Monitor and/or assist in maintaining data integrity in terms of stock availability in the operating system
- Consult/coordinate with the Sales Coordinators to validate general replenishment buys from the suppliers
- Work with both the Retail and Distribution Teams to investigate avenues for clearing slow moving inventory
- Coordinate the clean-up of all back-orders so as to eliminate the allocation of product to unauthorized orders
- Work closely with the Retail Team in an effort to ensure that optimums are maintained, over-stocking does not occur and to assist with any clearance initiatives
. PLANNING
- Call cycles from the respective Sales Reps are to be submitted monthly in advance to facilitate review of possible marketing trends
- A travel schedule and related budget plan is to be compiled and submitted to the Sales Manager (quarterly/yearly)
- Prepare for and attend any/all weekly/monthly sales strategy meetings
- A clear and defined marketing plan/strategy is to be submitted to the Marketing Manager at the beginning of each New Year
- Product placement in the market needs to be carefully planned considering the brands corporate strategy, whilst at the same time, be applicable to market
- When costing/pricing product, competitor related pricing needs to be reviewed (in local and USD currency) before final price point is established
- Plan and submit the annual Seeding budget to the Sales Manager for approval
- Ensure that the Merchandisers, Sales Reps and/or Retail staff are familiar with the brands merchandising principles
- All changes made to original plans are to be reviewed and discussed with the Sales Manager
. REPORTING
- Manage and maintain all applicable price lists
- Forward price lists to all applicable staff whenever changes occur
- Adhere to and maintain all budget constraints through consistent tracking and monitoring (travel, seeding, sales promo, co-op advertising, returns, etc)
- SWOT analysis of all brand specific events
- Monitor stock levels on a weekly basis and correspond all queries to the relevant people (Sales Manager, Operations Manager, I.T.)
- Ensure that all necessary sales reports are completed and forwarded to the Sales Manager (weekly/monthly/quarterly)
- All expense, travel and store visit reports are to be submitted to the Sales Manager in a timely manner (within 5 days upon return)
. TRAVEL
- A travel calendar, with related budget, will need to be compiled and submitted to the Sales Manager for approval
- Travel will only be authorized if planned in advance
- Travel is compulsory, where applicable, and will be dependent on the territories covered by distribution of the brand
- Regular local account visits will be expected as job duty demands
- International Sales Conferences require brand and company representation on a regular/seasonal basis
- After each and every trip (brand or account visit) a trip report is to be submitted to the Sales Manager
. GENERAL
- Attendance and involvement of special projects/events will be required where applicable e.g. local sales meetings, trade shows, company events etc.
- Recruitment and training of any new staff under your management
- Assist the Sales Manager, at times when he/she is travelling, with reports and other general aspects
- Constant interaction with all departments of the business, i.e. all Brand Managers, P.R. Marketing & Advertising, Sports Marketing, Logistics, Retail, Merchandising and Accounting is needed in order to further grow the business
