Responsible for achieving and exceeding assigned sales targets through effective management of a team of sales professionals. Implement sales strategies to meet business objectives in line with the overall Company strategy. Implement the annual sales operating plan and oversee sales operations functions including forecasting, performance monitoring, and pipeline management. Establish both annual and monthly sales objectives in coordination with the overall business plan. Coordinate the specific objectives of the sales plan with functional departments and peer sales managers across different units or regions to ensure alignment. Support the equitable assignment of sales force quotas and ensure quotas are optimally allocated to all sales channels and resources. Provide input into the development and administration of sales incentive compensation programs. Lead, coach, and develop the sales team through structured training, mentoring, counselling, and product knowledge enhancement. Identify individual and team skill gaps and design targeted development initiatives, supporting career progression plans for long-term capability building. Map the sales process with the customer’s buying process to enhance salesforce effectiveness, increase conversion rates, and accelerate deal velocity. Research and monitor market and competitor activities to refine sales tactics and maintain competitive advantage. Provide ongoing support to team members in managing key customer accounts, including handling escalations and complex negotiations when required. Resolve critical problems, major customer complaints, or issues that may be escalated and ensure timely resolution. Build and maintain strong relationships with important clients, industry contacts, and regional/international networks to increase awareness, prospects, and market intelligence. Develop business plans covering sales, revenue, and expense controls, ensuring agreed targets are consistently met or exceeded. Collaborate with the marketing team on the annual marketing plan, providing input on product forecasts and salesforce operational costs.