Develop and implement brand strategies to strengthen market presence and brand equity
Manage brand positioning, identity, and guidelines across all marketing channels
Plan and execute marketing and promotional campaigns (online & offline) aligned with brand objectives
Lead product launches, brand activations, and retail marketing initiatives
Ensure consistency in communication, packaging, advertising, and visual identity
Monitor brand performance, market trends, and competitor activities within the GCC / Middle East market
Coordinate closely with sales, design, digital teams, and external agencies
Analyze campaign effectiveness, prepare performance reports, and recommend improvements
Manage brand marketing budgets and ensure cost-effective use of resources
Support sales teams with brand tools, marketing materials, and promotional plans