The CRM Data Analyst owns CRM analytics, BI reporting, and automation frameworks that drive data-led decision-making across digital and retail. The role blends analytics and execution—designing customer segments, lifecycle models, and automation journeys while supporting end-to-end CRM campaign operations. You will partner with digital, retail, brand, and tech teams to integrate CRM, marketing automation, and data platforms, ensuring insights translate into scalable, high-performing customer engagement.
This role is highly hands-on, with a strong emphasis on CRM campaign execution, automation logic/scenario building, and analytics-driven reporting.
Â
What You Will Do:
CRM Campaign Management & Automation
Build, manage, and optimize automation journeys (onboarding, re-engagement, retention, cross-sell, win-back).
Execute multi-channel campaigns (Email, Push, SMS, WhatsApp, In-App).
Define logic, triggers, control groups, and personalization.
Own campaign setup, QA, scheduling, deployment, and documentation.
Translate business requirements into automated CRM journeys.
Customer Segmentation & Insights
Develop advanced segmentation by behavior, lifecycle, value, and engagement.
Run cohort, funnel, and lifecycle analyses to identify growth opportunities.
Measure incremental impact via A/B testing, holdouts, and uplift analysis.
Deliver insights to continuously refine CRM strategy and automation.
Dashboarding & Reporting
Design and maintain Tableau dashboards for CRM, marketing, and business teams.
Report on campaign/journey performance, lifecycle metrics, and brand/channel sales.
Build self-service tools (list extraction, campaign readiness).
Ensure data accuracy, consistency, and scalability.
CRM Analytics, Integration & Data Engineering
Integrate CRM and marketing platforms with web, app, and offline data.
Build and maintain ETL pipelines to data warehouses.
Model data for attribution, optimization, and analytics.
Analyze channel mix, frequency, and messaging performance.
Use SQL, BigQuery, Python, and Databricks for advanced analysis and automation.
Collaboration & CRM Operations
Partner with tech, data engineering, and product teams.
Support CRM re-platforming and onboarding of new tools.
Establish best practices for CRM operations and analytics.
Propose new dashboards, automation use cases, and cost-efficient solutions.
Continuously upskill in CRM automation, BigQuery, and Tableau.