Identify and develop new B2B opportunities across EU markets
Generate leads through market research, trade shows, cold outreach, and networking
Build relationships with distributors, wholesalers, retailers, and buying groups
Conduct sales meetings (virtual & in-person) and present brand portfolios
Negotiate commercial terms, pricing, and supply agreements
Drive conversion from lead generation to signed distribution/retail partnerships
Develop country-specific growth strategies
Monitor competitor presence and identify white-space opportunities
Coordinate with internal teams for pricing, logistics, and compliance support
Maintain CRM pipeline and sales reporting